How VWO Plan Helped Boost Productivity Of The CRO Team At e-hoi

e-hoi is a cruise specialist that allows travelers to book all kinds of cruises offered by major shipping lines worldwide.

In this success story, we look at the challenges the team at e-hoi was facing while trying to optimize its website and how VWO Plan helped their CRO team streamline its processes and improve productivity.

Highlights of the success story:

• Build a well-structured, centralized repository for collecting observations from research at one place.
• Align CRO experiments with overall business goals by using an objective framework for defining and prioritizing all the test hypotheses.
• Plug efficiency leaks to improve productivity by keeping the optimization process lean.